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We all know what "interruption marketing" is; those commercials that break in when we are listening to the radio or that interrupt our TV programs, those direct marketing phone calls. Seth Grodin observes that the number of interruptions is climbing dramatically every day, and we are becoming better at dodging them, using TIVO, the mute button or even finding commercial-free music sources like the Internet.

Permission marketing, on the other hand, gives potential customers, "an opportunity to volunteer to be marketed to... to participate in a long-term, interactive marketing campaign in which they are rewarded in some way for paying attention to increasingly relevant messages," Grodin says.

The best way to reach potential customers is to build websites that are optimized for search engines (SEO) so that it is easy for them to find you using organic (free) search. But it takes time to work toward the top of the search engine results. You can leapfrog to the top using paid search like Google AdWords or Yahoo advertising, which will put your ad near the top of the results in the "sponsored links" column. Paying for clicks to your website is not as good as getting it for free, but you have to start somewhere!

Succeeding at search marketing takes some expertise. It starts with a website that is attractive to search engines; that is, a site that is built to standards using valid code. Second, the advertising campaign must be designed to get the most for your money. Third, the ads must be well written so that the right buyers click on them. Fourth, selecting the keywords and managing the bids takes the skills of a day trader or an experienced media buyer (luckily, Anet is an experienced media buyer) to make sure that your competition does not gain an edge on you.

Call Anet today to find out how search engine advertising can build your revenue!