I'm back from London and they are surpassing us!
The New York Times reports that broadband access in Britain surged in 2002 and now 47.4% of British homes have broadband compared with 43.9% in the US. The Internet is gobbling up a greater share of advertising dollars, too. One reason is that they have few TV outlets compared with the US. Another is that advertisers deal directly with Web publishers while Americans are reluctant to advertise through networks that place ads on member sites (Google Content Network). Most astonishing, I saw this recruitment ad for search marketing experts painted on the wall at a Tube stop! British Ad Agencies are actively recruiting for top-notch people with experience in search advertising. To find out more, visit http://www.aplacecalledignition.co.uk/
