Online Search Ads Faring Better Than Expensive Display Ads
May 19, 2008 NYTimes article By STEPHANIE CLIFFORD and MIGUEL HELFT details how on-line display advertising at AOL declined 18% and that large Web publishers face even more dramatic declines in on-line display advertising. PubMatics study of large ad networks show prices dropping 52% from a year ago. Text advertising, like the sponsored links that appear on Google, seem to be holding steady. This chart shows advertisers responses to online spending plans for this year.
