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May 19, 2008 NYTimes article By STEPHANIE CLIFFORD and MIGUEL HELFT details how on-line display advertising at AOL declined 18% and that large Web publishers face even more dramatic declines in on-line display advertising. PubMatics study of large ad networks show prices dropping 52% from a year ago. Text advertising, like the sponsored links that appear on Google, seem to be holding steady. This chart shows advertisers responses to online spending plans for this year.

Posted by Anet Dunne at 03:26 PM | Permalink

In a New York Times article on this week's iPhone launch, there is speculation that because the iPhone can access wi-fi as well as cellular networks, traffic may move away from the telephone cellular networks. iPhone users can view YouTube videos using a WiFi network rather than the AT&T cellular network. The point out that owners of Apple products stay faithful. "Apple makes it easy," said Sony VP Bill Sanders. "Phone companies and their cellular networks don't make the user experience easy." The conjecture is that iPhone users may shift the traffic to WiFi, away from the cellular network.

Posted by Anet Dunne at 12:28 PM | Permalink | Comments (0) | TrackBacks (0)

Eric E. Schmidt, chief executive of Google said, “The biggest growth areas are clearly going to be in the mobile space,” at a conference in San Francisco on April 19. The New York Times said that Google, Microsoft and Yahoo have trained their sights on cellphones as the next great battleground in the Internet search wars. Click here to read the whole article.

Posted by Anet Dunne at 12:48 PM | Permalink | Comments (0) | TrackBacks (0)

According to the Seattle Post Intelligencer, Bill Gates said that society is set for a dramatic shift to digital media. He predicted that within five years, almost everyone younger than 50 will stop using the printed Yellow Pages. He also said, "Reading is going to go completely online. We believe that as we get the smaller form factor, the screen has gotten good enough. Why is reading online better? It's up to date, you can navigate, you can follow links." Click the link to read the whole article. There is also buzz that Microsoft is thinking of buying Yahoo which is continuing to struggle to with profitability. Today Yahoo announced that they are ending their online auction service for North America.

Google's advertising revenue of $10.5 billion last year dwarfed Microsoft's advertising of about $1.5 billion for its 2006 fiscal year. But Microsoft makes most of its revenue from licensing Vista software, not from advertising.

Posted by Anet Dunne at 12:21 PM | Permalink | Comments (0) | TrackBacks (0)

Eighteen months ago, the top three search engines had about the same number of users. Google has added so many services in that time, including Google Local and Google Mobile Search, and delivering your Gmail to your cell phone, that their share of market has climbed to more than 45% according to ComScoreMedia Matrix. The Buzz is that Google intends to created the world's largest marketing platform. Yahoo continues to lose share as their new advertising platform has been beset by delays.

Barry Diller, the guy who put Fox TV on the map, purchased AskJeeves back in March 2005 for nearly $2 billion. After losing a distribution deal with Dell computers, and discovering that "Ask Jeeves," had a reputation for poor quality, they lost market share and dropped poor Jeeves. Interestingly, Ask.Com is included in the "Google Search Network" and advertising purchased through Google can also run on Ask automatically.

Posted by Anet Dunne at 04:46 PM | Permalink

The New York Times reports that broadband access in Britain surged in 2002 and now 47.4% of British homes have broadband compared with 43.9% in the US. The Internet is gobbling up a greater share of advertising dollars, too. One reason is that they have few TV outlets compared with the US. Another is that advertisers deal directly with Web publishers while Americans are reluctant to advertise through networks that place ads on member sites (Google Content Network). Most astonishing, I saw this recruitment ad for search marketing experts painted on the wall at a Tube stop! British Ad Agencies are actively recruiting for top-notch people with experience in search advertising. To find out more, visit http://www.aplacecalledignition.co.uk/

Posted by Anet Dunne at 04:18 PM | Permalink

Maintaining a business blog isn't for everyone. It can be an excellent way to stay in touch with customers, bring them up to date on the latest products or services, or to tell a short story of how your customers benefited from your product or service.

The three keys to effective business blogging are: content, community and commerce.
Content: you must provide useful information in a timely, easy-to-grasp format.
Community: figure out what you need to do to get your visitors to talk to each other through the comments
Commerce: a business blog helps people make money. We show businesses how to make money and increase market share by using the latest technology skillfully.

Why not post a comment and let us know what you think?!

Posted by Anet Dunne at 03:36 PM | Permalink | Comments (0) | TrackBacks (0)

We all know what "interruption marketing" is; those commercials that break in when we are listening to the radio or that interrupt our TV programs, those direct marketing phone calls. Seth Grodin observes that the number of interruptions is climbing dramatically every day, and we are becoming better at dodging them, using TIVO, the mute button or even finding commercial-free music sources like the Internet.

Permission marketing, on the other hand, gives potential customers, "an opportunity to volunteer to be marketed to... to participate in a long-term, interactive marketing campaign in which they are rewarded in some way for paying attention to increasingly relevant messages," Grodin says.

The best way to reach potential customers is to build websites that are optimized for search engines (SEO) so that it is easy for them to find you using organic (free) search. But it takes time to work toward the top of the search engine results. You can leapfrog to the top using paid search like Google AdWords or Yahoo advertising, which will put your ad near the top of the results in the "sponsored links" column. Paying for clicks to your website is not as good as getting it for free, but you have to start somewhere!

Succeeding at search marketing takes some expertise. It starts with a website that is attractive to search engines; that is, a site that is built to standards using valid code. Second, the advertising campaign must be designed to get the most for your money. Third, the ads must be well written so that the right buyers click on them. Fourth, selecting the keywords and managing the bids takes the skills of a day trader or an experienced media buyer (luckily, Anet is an experienced media buyer) to make sure that your competition does not gain an edge on you.

Call Anet today to find out how search engine advertising can build your revenue!

Posted by Anet Dunne at 10:25 AM | Permalink | Comments (1) | TrackBacks (0)