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In August 2007, Google accounted for 56.5 percent of all searches in the United States, a gain of nearly 10 percentage points from a year earlier, according to the Web audience measuring firm ComScore. Yahoo was a distant second with 23.3 percent of the market, followed by Microsoft with 11.3 percent, and Ask.com and AOL with 4.5 percent each. AOL’s searches are performed by Google’s technology.

Ask.com is offering innovative Ask3D which displays results in three panels that combine standard search results with suggestions for related queries, blog items, videos, photos, news articles and shopping information. Yahoo has quietly introduced a similar set of features, calling them shortcuts, and is expected to deliver more updates soon.

Over the next month, Microsoft will deliver more than "10 blue links" for searches related to products, local businesses, health information and entertainment. It will be interesting to see if they can make inroads to Google's increasing market share. See the full NYTimes article.

Posted by Anet Dunne at 09:36 AM | Permalink | Comments (0) | TrackBacks (0)

Yesterday, I attended an SEO panel discussion at the AdTech convention in San Francisco. It was moderated by Bruce Clay who is an L.A.Internet Marketing Consultant. The other panelists were Sandor Marik who runs the web publishing arm of Conde Nast and Aaron D'Souza, Ph.D. from Google. They covered five major areas of their concern, but I wanted to know how the Google Page Rank Algorithm has evolved in the past year (this is the fourth time I have attended AdTech ). For overall coverage of the panel discussion, see the blog post of another attendee.

What I gleaned is that a recent evolution is the importance of linking strategies. We all know that a fundamental concept in Google that good-quality inbound links are crucial. Internal links are important, but only if they are meaningful. I know a guy who built a 100-page website in an effort to get higher page rank, but he did not put consistent navigation on every page so the spiders could not find all the content and his efforts were wasted. What was news to me is that External Links (your links to other pages) are now considered (more)

Continue reading "Update on Linking Strategies for SEO on Google" »

Posted by Anet Dunne at 03:05 PM | Permalink | Comments (0) | TrackBacks (0)